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ARCHITECTURAL VISUALIZATION: THE VISUAL EXPRESSION OF ARCHITECTURAL DESIGN

Architectural design plays a crucial role in the planning and construction of people's living spaces. Every stage of the design process is carefully considered to enhance people's quality of life, create functional and aesthetic structures. However, it is also important how the ideas and concepts in the design stage are perceived by people. This is where architectural visualization comes in.


Architectural visualization involves modeling, rendering, or animating architectural projects in three dimensions. These digital productions help people better understand the ideas and concepts in the design stage. In addition, architectural visualization helps identify and solve problems that may arise during the construction phase.


Architectural Visualization Programs


Architectural visualization technology has rapidly advanced in recent years, and highly advanced software programs are used today. Architectural visualization software is used to model, render, and animate architectural design projects in three dimensions.

The most popular programs include:


  • Autodesk Revit: A software that uses Building Information Modeling (BIM) technology to model, render, and animate architectural design projects.

  • 3ds Max: A software used to create three-dimensional animations and visualization projects. It can also be used to model and render architectural design projects in three dimensions.

  • SketchUp: A popular architectural visualization software with easy-to-use and fast modeling and rendering features.

  • Lumion: A software used to render and animate three-dimensional architectural projects. It is also popular for its real-time visualization features.


These programs include many functions, such as modeling architectural design projects in three dimensions, adding colors and lighting, and creating animations.


In conclusion, architectural visualization plays a crucial role in the architectural design process and represents the visual expression of the design. Architectural visualization technology has rapidly advanced in recent years, and highly advanced software programs are used today.


MİMARİ GÖRSELLEŞTİRME
Sketchup, V-ray ve Photoshop kullanılarak üretilmiş bir mimari render çalışmamız


How are Architectural Visualization Prices Determined?

It is difficult to provide a specific price range for architectural visualization because prices vary greatly depending on certain parameters. Architectural visualization prices are determined by factors such as the size of the project, complexity, the number of areas visualized, the visualization technique used, delivery time, client expectations, and the amount of service provided. Additionally, the experience of the company providing the visualization, market prices, and competition may also influence the price. For more detailed information on architectural visualization pricing for 2023, you can refer to our article here.


The Future of Architectural Visualization: The Impact of Artificial Intelligence


Architectural visualization technology and the quality of work produced continue to improve, and it will play a significant role in the future. It is expected that in the future, with virtual and augmented reality technologies, it will be used more in the design and planning stages of architectural projects. Additionally, with big data, artificial intelligence, and cloud technologies, the visualization process will become more efficient and faster.


The relationship between artificial intelligence and architectural visualization will play an important role in the future. Artificial intelligence will speed up the architectural visualization process and improve accuracy and efficiency. For example, AI algorithms can speed up the analysis and modeling of architectural visualization data, leading to more realistic and accurate visualizations. Additionally, AI can help better understand customer expectations and preferences, providing more personalized visualizations. With big data, artificial intelligence, and cloud technologies, architectural visualization processes will continue to develop, becoming faster and more efficient.


Making Money with Architectural Visualization

There are several options to make money with architectural visualization:

  1. Offer freelance services: You can offer visualization services to different customer groups such as construction or design firms, contractors, and clients.

  2. Start an architectural visualization company: You can establish a firm that offers architectural visualization services and provides services to customers.

  3. Partnership: You can partner with architectural or construction firms to offer visualization services on their projects.

  4. Work for a firm: You can work for an architectural visualization company and benefit from salary and other advantages.

There are advantages and disadvantages to each of these options. When deciding which path to take, you should choose the one that feels best for you and is most suitable for you. To be successful, you will need to differentiate yourself based on factors such as the quality of the service provided, experience, and price advantages, and put in serious effort to effectively use the software.


Providing services as a freelancer: Working for yourself allows you to determine your own time and work style. It also offers the opportunity to work with different clients and gain experience on different projects. However, you should remember that finding clients and managing costs are your responsibility.


Starting an architectural visualization firm: Starting an architectural visualization firm allows you to create a business under your control and establish a brand. Additionally, you can be in constant communication with your clients and grow your projects further. However, starting a company may require significant investment, and managing the firm, finding clients, and managing costs are your responsibility.


Forming a business partnership: Forming a business partnership provides you with access to an existing design or construction firm's client network and the opportunity to work together. It may also offer advantages such as cost sharing and risk distribution. However, it is important to establish how control and responsibility will be distributed.


Working for a company: Working as an employee provides the opportunity to benefit from a salary and other perks. It also offers the opportunity to gain experience related to your job and exchange ideas in the workplace. However, you may have less control over your work style and time, and your personal goals should align with the goals of the company.

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